About a week ago, when I wanted to try out Amazon’s new bookerly font, I went searching for my Kindle Paperwhite and realized the battery was dead; I hadn’t used it in weeks. Yet in those weeks, I had read several e-books and a plethora of articles – just not on my e-reader. I realized I did most of my reading on my phone.
In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.
The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.