Setting goals isn’t always the best creative move

Digital Disruption - Critical Margins

If you do any creative work (and I’m assuming most Critical Margins readers do something creative) you’ll recognize what researcher Kenneth Stanley calls the “objective paradox”: According to Christie Aschwanden over at FiveThirtyEight (“Stop Trying To Be Creative”), the objective paradox is the feeling that “as soon as you create an objective, you ruin your ability to reach it.” This hampers the creative process, which requires “blind searching” and “an openness to discovering whatever arises.”

Continue reading →