I hope you’re reading this on your phone – I am!

Tablets and phones

About a week ago, when I wanted to try out Amazon’s new bookerly font, I went searching for my Kindle Paperwhite and realized the battery was dead; I hadn’t used it in weeks. Yet in those weeks, I had read several e-books and a plethora of articles – just not on my e-reader. I realized I did most of my reading on my phone.

Am I an outlier? Not according to a recent article in the Wall Street Journal (“The Rise of Phone Reading” by Jennifer Maloney, @maloneyfiles). Reading on a smartphone is commonplace:

In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.

The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.

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