[This is part 2 of Andrew Doty’s series on the future states of the publishing industry. This time, Andrew focuses on book promotion.]
“. . . with over 60 thousand titles published each year, it’s a basic fact that if your book doesn’t achieve ‘Gone Girl’ status within a month or so, then it’s simply gone.”
Social Media’s Impact on Book Marketing
Naturally, change occurs in an ever-expanding web of causalities: As technology has recreated the ways books are conceptualized and realized, it has also led to a similarly diverse spectrum of marketing and publicity approaches. Traditional book printing meant traditional book marketing. Now, as more books are being published in more formats than ever, the author, publisher, and marketer can all get involved in the promotion process in new ways.
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